How To Do Keyword Research For Search Engine Optimization – My Personal Approach To Ranking
Keyword research is one of the most important aspects of your online business especially in today's competitive ranking and SEO battle.
Regardless of how you want to scale your business, proper keyword research definitely plays a big role.
Today, I will be discussing and showing you how I personally go about when doing keyword research for my website's content creation part.
This technique has been used by many of the content creators within absolutely any niche industries imaginable.
It has been proven working for a long time and I'm sure it will still work in the future.
I will also be summarizing the core focus for your content creations for your online business moving forward.
Let's get started, shall we?
An Introduction To Keywords
First and foremost, what are keywords exactly?
I am sure you are familiar with keywords from a user's perspective.
We are basically performing keywords searches on a day to day basis.
The phrases that you type in the search engines are known as keywords.
We do keywords searches looking for information, solutions, help to solve specific needs.
Let's take a look at the search that I performed below.
The search phrase that I type in the search box is a keyword.
Here are the relevant search result the search engine shows.
We are doing searches on a daily basis.
It is so natural that it becomes part of our life.
Say you are worried about a deteriorating friendship because of unpredictable behavior, then you start searching for solutions on how to salvage a broken friendship.
Or maybe you are experiencing sorrowful moments and you start looking for ways for self-restoration.
These phrases that you typed in search engines are known as keywords.
There are billions of keywords performed daily, this scenario certainly provides a vast opportunity for you to intercept to identify your potential audience regardless of what niche you are pursuing.
It's relatively easy to comprehend keywords searches from a user's perspective.
When you are a content creator, ideally, you need a deeper understanding of doing proper keyword research for your content marketing.
So, does a keyword research phase works any differently for bloggers than ordinary users?
The answer is a quick Yes.
As a blogger, you are trying your best effort attempting to rank a particular keyword in the search engines.
This process is also known as search engine optimization.
Any successful ranking within the search engines will result in attracting visitors organically.
For the purpose of this keyword tutorial, I will be using a powerful keyword research platform known as Jaaxy, which is arguably one of the best keyword tools for content creators.
So before we begin, let's identify how to get the initial keyword idea for your website.
How To Generate The Initial Keyword Ideas
Say you are pursuing a weight loss niche specifically on the elimination of belly fat.
We will be utilizing a technique known as the alphabet soup.
I guess you might be already guessing, this step is related to all the alphabets.
Pretty much self-explanatory right?
As an example for this tutorial, I will be using this keyword "how to lose belly fat".
I will be typing this keyword into the search engine and immediately after the keyword, I continue by inputting the alphabet starting from the alphabet A and then b, c and so forth.
Let's take a look here, you are seeing Google is giving instant suggestions on the popular and relevant keyword searches.
Any of the instant suggestion keywords can be refined deeper to discover even more specific keywords.
Let us take a look below.
Identifying The Different Variations Of Alphabet Soup Keyword Research
The best part about this amazing alphabet soup keyword techniques is that you can retrieve any of your desired keywords from the instant suggestions and redo the steps again.
Say I take the keyword as shown below.
"how to lose belly fat after pregnancy"
And then I redo the steps again by typing the alphabets as shown starting from A, b, c and so on.
Another good thing about this technique is that it doesn't necessarily always have to start the souping at the end of the phrase.
You can perform this technique anywhere between the phrase as long as it makes grammatical sense.
Let us take a look at the example here.
Say I pick the keyword "how to lose belly fat" again.
And then I start to insert the alphabet within the phrase appropriately.
In this scenario, I will be inserting the alphabet "A" in between the word lose and belly as shown below.
The opportunities for you to research and refine your keyword for your contents strategies are pretty much limitless.
Have you started to realize the vastness and broadness of how you can go about utilizing this technique?
Your creativity is enough to supply you with sufficient keywords for your entire online business.
Simplicity Is The Art Of Keyword Research
Often times, bloggers are obsessed about coming out with the best keywords gems which are low in competition with high traffic estimation.
Here's the thing my friends, there is no such thing as the perfect keyword, in fact, simplicity and focusing on your audience experience is the way to go when doing keyword research.
The search engines are pretty intelligent these days.
It's not necessary for you to come out with the exact match keyword phrases in order for you to get ranked.
Technology is evolving, so are the search engines.
Even though Google, Bing, and Yahoo are still artificial intelligent, they are powered by the most intelligent algorithms.
The exact match keywords work during the ancient time of some decades ago, but in today's technologically advanced era, it doesn't weight that significant importance anymore.
In fact, the search engines are now focusing on the user's experience and satisfaction as a priority.
Let me illustrate to you what I meant here.
I type in the keyword "what is the weather in Los Angeles" now.
As you can see, Google is displaying the result of the weather in Los Angeles in real time instead of my search phrase.
Let's take a look at another example.
I type in the search phrase "who is the richest person on earth"
The search engine shows me a list of richest people in the world together with a Wikipedia page for quick reference.
Now, let's take a look at the next example.
I type in the keyword "100 GBP to USD"
As expected, Google shows me results far better than the exact keyword that I typed.
It shows me the result of the real-time currency exchange rate at the time of searching, right at the top position of the search results.
Isn't it wonderfully amazing?
it's like Google understands you as a person and as a human.
A real round of applause to those highly intelligent scientists and engineers working behind the scenes for this revolutionary achievement.
Let us continue to explore deeper on the practical side of techniques of keywords research for your SEO efforts.
Optimizing Keyword Research For Your SEO Strategies
I will be using the Jaaxy keyword research tool for the purpose of this tutorial.
It's my favorite keywords research tool for all my contents on this website.
Back to the weight loss niche example I mentioned above.
Let's take the keyword "how to lose belly fat".
A simple search with Jaaxy shows all the relevant keywords
Here I am inside the Jaaxy keyword tool.
Before we proceed, let's take a look at the search results related to the "how to lose belly fat" keyword.
Let me briefly explain the metrics.
The numbers shown here is the overall traffic estimation for the exact specific keywords.
It enables you to have a rough idea on how you should go about tackling keywords for your online campaign.
You will be able to see the specific traffic when your targeted keywords are ranked within the first page on the search engines result.
This is the short abbreviation of the quoted search result.
It basically tells you the number of competing pages on the search engines targeting the same keyword.
Personally, I think QSR is one of the most important elements built in the Jaaxy keyword tool.
As a content creator, you surely want to save time while increasing efficiency at the same time right?
That's what we call it work smart instead of working hard.
QSR helps you do just that.
You will be able to identify the keywords that are viable and worthy of your time and effort to build contents around.
The keyword quality index shows you exactly whether a particular keyword is worth targeting or otherwise.
It has 3 colors which are green, orange and red.
Ideally, you will need a green color which is also written in the alphabet "Great".
That's a quality keyword that you can start focusing on building and crafting out contents.
The orange color is an average keyword to target.
It basically shows you that a particular keyword is still okay to target, but it might not yield the best result for your effort.
Lastly, the red color indicates not recommended.
Any keywords that have a red QSR are those keywords that you should avoid to maximize productivity for your online business.
This column shows the total scores ranging from zero to a maximum of 100.
Regardless of whether you are crafting contents for the SEO or paid advertising such as PPC, higher scores yield better results for your effort and campaign.
When it comes to optimizing keyword research, ideally, you need to come up with keyword with grammatical sense.
Let's use another keyword as an example.
I will use the keyword "how to lose belly fat without dieting" and insert to Jaaxy to research.
Here's the result.
As you can see, this keyword has a relatively good amount of potential traffic as well as targeted traffic when it's ranked on the first page of search result.
The QSR score is good, and to spice it up, this keyword has good KQI and a healthy SEO score.
Definitely a good keyword to target if you are pursuing the weight loss niche.
This is how I go about when doing keyword research for this website.
It doesn't guarantee any good ranking even though you are seeing all the good score right within the Jaaxy platform.
No one really knows exactly how the actual SEO works but then one thing i do know is that focusing on your website's visitors and user experience does help.
What you sow is what you reap right? I'm a strong believer of this.
Initially, you might not see any significant result on your keyword ranking, but then as you build out your website's contents that provide valuable information for your audience, the search engine will give you more authority.
That's the moment you start to reap the reward with some really good traction within the search results.
My Final Thoughts
Keyword research is an essential part of your online business.
A properly optimized keyword research phase will enable much more efficiency for your content marketing.
Having said that, your primary focus should always be your readers and audience as you are creating contents for them.
Even though the importance of keyword research should not be neglected, but then as I mentioned earlier, the search engines nowadays are intelligent enough to filter out the most suitable contents for their users.
As content creators, doing keyword research is a good way to have a glimpse of traffic estimation and the level of competition.
Once you have gathered the relevant data, my suggestions would be to disregard keyword completely and focus on writing quality contents that provide values for your readers.
When you are creating contents for your readers, you will be building trust and authority within your chosen niche.
In time to come, when your content received valuable engagements, the search engine will reward you with good ranking which leads to better monetization of your blog.
Also, worth noting again is that any part of your contents can be an actual rankable keyword even without realizing, the search engines will rewards keywords ranking for contents that provide values to readers.
Another suggestion when you are creating contents for your readers is to disregard the mentality of perfectionism completely.
Here's the thing my friends, people behave differently, that's the complexity of humans as a whole.
Not everyone who visits your websites will find what they are looking for.
Even if your audience finds your contents useful, it might not necessarily translate to full satisfaction.
That's the reality that you need to adapt to as a blogger and content creator moving forward.
I would rather create average informative contents that provide values to my audience than spending a long time trying to perfect a single content.
Even if you spend an entire month trying to perfect a particular content for your blog post, that doesn't change the fact that not everyone will be satisfied with the self proclaim perfect content.
There is still audience with different opinions regarding the topic that you write about.
As long as you are writing contents for your audience truthfully, that level of genuineness is sufficient enough to establish yourself as a trustworthy person within your niche.
I hope you gain some insightful information related to keyword research.
Kindly leave me comments below should you have any questions.
I will be more than happy to assist.